We strongly believe this is the new chapter of sustainability, regeneration. Regenerative economy, regeneration of communities, everything.
The P. Andrade SS26 debut in Paris was built first upon a canvas, a canvas painted with soft and somber colors. Painted with strong Brazilian cultural references, ancestry, masterful tailoring, intricate symbolism, sexiness, and strong styling. The painters, designers Pedro Andrade and Paula Kim, pulled from many different sources as inspiration for the collection. Models walked with their looks contrasting the pitch floors, black floors, illuminated by a bright light behind them, seemingly imitating the sun.
A tree sprouted from the stage behind the models as the walked, this further ties into the title of the collection which comes from a Kundalini text, The Tree is Your Spine, P. Andrade says regarding the title of the collection, “it symbolically interprets the creation of the world: Adam as atom, Eve as electron, and the tree as the planet’s spine. Here, the tree represents the connection between all cycles of life.” Set to an ominous yet introspective soundtrack, it highlighted the overarching theme of the collection, a reflection of life in all forms, and their interconnectivity.
Collaboration was a through-line throughout the entirety of the show. P. Andrade showed connectivity not only through cultural elements in their garments, but also the connectivity of the fashion industry itself. These collaborations aren’t domainering, but they exist in the same space seamlessly. Specifically, with Brazilian artist Samuel de Saboia, who contributed visually and conceptually to help mold the collection’s narrative. These collaborations, such as those with the aforementioned Levi’s and Oakley, have even secured the exclusivity of using the over-the-top model.
Also collaborating with Puma, models donned Puma’s new Cell Geo 1 silhouette. The big-name collaboration only helped cement Pedro Andrade’s debut as the first Brazilian designer to show at Paris Fashion Week. Built with innovative CELL technology, the collaboration only felt natural for P. Andrade, who has positioned themselves as the leaders in technological advancement in the fashion industry’s push for sustainability. Together, it seamlessly ties Andrade’s collection’s blend of ancestrality and sci-fi futurism.
There’s an equally deliberate technological pulse reinforcing this spiritual matrix: binary-coded smart textiles designed in collaboration with textile engineer Micheline Maia Teixeira. Under UV illumination, QR-readable codes embedded in the fabric unveil the entire creation journey—material sourcing, geographic origin, factory data—all safeguarded by blockchain traceability. The apparel thus becomes a transparent spiritual artifact— revealing hidden production lifecycles, yet uncloaked by digital clarity. Creative Director Pedro Andrade defines this as the forefront of innovation in the fashion industry, “We strongly believe this is the new chapter of sustainability, regeneration. Regenerative economy, regeneration of communities, everything.”. They spoke of their use of natural rubber native to Brazil to produce hand-crocheted tops. The drive to create new, technologically advanced ways to be sustainable did not end there. In collaboration with Sao Paulo-based scientist Ailton Pereira, they were able to use native Brazilian bacteria to make the dyeing process less harmful in their collaboration with Levi’s. These processes avoid toxic waste and shift the focus from extractive systems to regenerative ones.
At the heart of “The Tree Is Your Spine” lies a poetic convergence of the spiritual and the technological—ancient energy systems breathing life into futuristic innovation. Drawing on Kundalini philosophy, the collection reimagines the body, with the spine as a tree, roots as unseen ancestral ties, and leaves as life cycles in constant progression. Here, the designers imbue each silhouette with this living metaphor: garments become conduits for cosmic pulses, woven with an almost animist sensibility that bridges earthly matter and metaphysical force.
Traditional Brazilian lace, particularly the hand-crocheted and bilro-based techniques, emerges throughout the collection as both a cultural memory and a structural metaphor. Paula Kim and Pedro Andrade translated artisanal lace patterns into modular forms that echo microscopic life‑forms—filamentous fungi, bacterial colonies, protozoan growths, and organic branching patterns. Rather than decorative frills, these lace motifs serve as biomorphic frameworks, shaping utility wear into structures that mimic organismal growth. Each stitch and void maps onto ancestral Brazilian embroidery, yet the final effect feels radically contemporary and even alien—an homage to heritage rendered through a speculative biological lens.
By layering spiritual symbolism over cutting-edge material innovation, P. Andrade crafts an allegory of regenerative fashion. The Kundalini-powered narrative roots the collection in Brazilian cosmology, while the binary coding underscores modern transparency and accountability. It’s a fashion ecosystem built on ancestral wisdom and technological honesty. Even the bio-dyeing techniques align with this ideology.
Together, the spiritual and technological elements don’t simply co-exist—they amplify one another. The spiritual dimension gives emotional resonance to every fiber, while the technological dimension grants transparency and ethical inference. What emerges is not a contradiction, but a symbiosis: fashion that honors divine ancestry and ancestral craft, while fully embracing digital clarity, traceability, and regenerative material science.
